AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

ADIDAS

APPAREL

OBJECTIVE
  • Bring passion for culture and sport to the masses at Coachella & beyond
  • Drive traffic to an adidas.com digital lookbook to supplement the on-site experience
APPROACH
  • Provide surprise and delight moments for attendees in Coachella campgrounds with new Originals sneakers and tees via unexpected swag drops
  • Utilized AEG Multiply’s 1st party data, strategic audience targeting, and campaign optimization to direct festival audiences (including past attendees and digital hand raisers) to a custom Adidas landing page featuring the lookbook
RESULTS
  • Program delivered 34 million impressions and added 23% bonus value on top of planned performance
  • AEG’s programmatic solution delivered 2x the expected traffic to the desired destination, and social platform story formats (Instagram/Snapchat) were responsible for 2/3 of all performance