ADIDAS
APPAREL
OBJECTIVE
- Bring passion for culture and sport to the masses at Coachella & beyond
- Drive traffic to an adidas.com digital lookbook to supplement the on-site experience
APPROACH
- Provide surprise and delight moments for attendees in Coachella campgrounds with new Originals sneakers and tees via unexpected swag drops
- Utilized AEG Multiply’s 1st party data, strategic audience targeting, and campaign optimization to direct festival audiences (including past attendees and digital hand raisers) to a custom Adidas landing page featuring the lookbook
RESULTS
- Program delivered 34 million impressions and added 23% bonus value on top of planned performance
- AEG’s programmatic solution delivered 2x the expected traffic to the desired destination, and social platform story formats (Instagram/Snapchat) were responsible for 2/3 of all performance