BUDWEISER
MALT BEVERAGE
OBJECTIVE
- Strengthen Budweiser’s current affiliation with the Stagecoach brand & festival
- Provide fans a place to celebrate country music culture inspired by the Budweiser brand
APPROACH
- Built an immersive environment, The Country Club, on-site at Stagecoach that featured festival inspired activities, swag, music & more
- Surprise & delight moments were also given away courtesy of Budweiser to excited fans
RESULTS
- 125% increase in Budweiser footprint attendance with The Country Club vs. previous year
- Record-breaking Budweiser sales
- Multiple fans were treated with the ability to partake in meet and greets with Stagecoach performers The Brothers Osborne, Lindsey Eli and Kassi Ashton