AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

BUDWEISER

MALT BEVERAGE

OBJECTIVE
  • Strengthen Budweiser’s current affiliation with the Stagecoach brand & festival
  • Provide fans a place to celebrate country music culture inspired by the Budweiser brand
APPROACH
  • Built an immersive environment, The Country Club, on-site at Stagecoach that featured festival inspired activities, swag, music & more
  • Surprise & delight moments were also given away courtesy of Budweiser to excited fans
RESULTS
  • 125% increase in Budweiser footprint attendance with The Country Club vs. previous year
  • Record-breaking Budweiser sales
  • Multiple fans were treated with the ability to partake in meet and greets with Stagecoach performers The Brothers Osborne, Lindsey Eli and Kassi Ashton