AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

CITIZENS BANK

BANKING

OBJECTIVE
  • Drive Citizens Bank brand awareness in three core markets for a music-minded millennial audience.
  • Encourage engagement with new banking tools and two key prize benefits
APPROACH
  • AEG Studios identified established talent and rising stars native to three of Citizens Bank’s core markets and produced a web series to promote the power of exploring the city through the eyes of each artist. Including:
    • Daya in Pittsburgh, PA
    • Santigold in Philadelphia, PA
    • Passion Pit in Boston, MA
  • AEG built a microsite to house the content and created a targeted media plan with AEG Multiply to compliment. The plan also incentivized engagement through Lyft credits when signing up and a flyaway experience at the legendary Forest Hills Stadium in Queens, NY
  • Content overview
RESULTS
  • AEG was able to drive significant, double-digit lifts in awareness, brand familiarity, brand opinion, and consideration through the City Beats program including:
    • 30% lift in brand familiarity
    • 25% lift in purchase consideration
    • 48% lift In favorable opinion
    • 35 million digital impressions garnered