AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

HP

TECHNOLOGY

OBJECTIVE
  • Position HP at the apex of music, art and technology, with product innovation underpinning all three
  • Elevate overall brand perception and ultimately drive purchase consideration of HP products
APPROACH
  • Combine immersive storytelling, three-dimensional content, and mind-blowing surround sound with the Antarctic Dome at Coachella
  • HP also created a 40 x 40 lounge space onsite, where attendees used HP products to design items such as festival-inspired bandanas and custom art pieces using HP printers. Guests could even post using a 120-degree photo share on social media
RESULTS
  • The Antarctic, powered by HP, was one of the biggest attractions at Coachella, with over 50,000 festival attendees taking part in the experience. The activation generated a huge number of social media impressions (400,000 Instagram, 1.3 million Facebook, 250,000 Twitter) as well a variety of high-profile articles from major press outlets (Variety, Los Angeles Times, Billboard, etc.)