MARRIOTT
HOTEL
OBJECTIVE
- Showcase the top W hotels sector of Marriott’s portfolio while enhancing Marriott members’ overall festival experience
- Offer luxurious one-of-a-kind amenities available exclusively for Marriott Loyalty members
APPROACH
- Created customized Yurts as lodging options for Coachella attendees
- Each Yurt created was themed and inspired by a W hotel destination around the world
- Upgraded 1,000+ elite members tickets for a greater festival experience with:
- A members only loyalty lounge featuring free Wi-Fi, air conditioning, swag & treats
- Hosted an exclusive brunch with Coachella artist Marian Hill
RESULTS
- Over 1+ billion social impressions garnered
- 18 million total rewards points redeemed
- Partnership gained massive coverage in Adweek, LA Times, Forbes & more
