AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

MARRIOTT

HOTEL

OBJECTIVE
  • Showcase the top W hotels sector of Marriott’s portfolio while enhancing Marriott members’ overall festival experience
  • Offer luxurious one-of-a-kind amenities available exclusively for Marriott Loyalty members
APPROACH
  • Created customized Yurts as lodging options for Coachella attendees
  • Each Yurt created was themed and inspired by a W hotel destination around the world
  • Upgraded 1,000+ elite members tickets for a greater festival experience with:
    • A members only loyalty lounge featuring free Wi-Fi, air conditioning, swag & treats
    • Hosted an exclusive brunch with Coachella artist Marian Hill
RESULTS
  • Over 1+ billion social impressions garnered
  • 18 million total rewards points redeemed
  • Partnership gained massive coverage in Adweek, LA Times, Forbes & more