AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

METHOD AT COACHELLA

SOAP

OBJECTIVE
  • Make soap cool, and showcase the brand in a new way to an engaged audience of Millennials
  • Align with a music platform that can drive trial and new customer growth for method Men and method Women body washes
  • Create cutting-edge content for the Fight Dirty brand campaign and launch to drive sales and brand recognition
APPROACH
  • Created a music festival partnership with Coachella that allowed for organic product use and placement as well as created social content for the brand's channels
  • Worked with the festival and method team to create an on-site experiential footprint with product sampling & photo opportunities as well as product integration into the camping-shower facilities and restrooms throughout the festival grounds
  • Tapped into AEG Studios to create custom social-first content including packing guides and on-site interviews with Coachella artist, Chromeo
RESULTS
  • Thousands of products were samples and buzz from fans ignited social chatter across platforms
  • Views on the content drove organic traffic to methodhome.com
  • Method has signed on for a second year to continue the partnership