METHOD AT COACHELLA
SOAP
OBJECTIVE
- Make soap cool, and showcase the brand in a new way to an engaged audience of Millennials
- Align with a music platform that can drive trial and new customer growth for method Men and method Women body washes
- Create cutting-edge content for the Fight Dirty brand campaign and launch to drive sales and brand recognition
APPROACH
- Created a music festival partnership with Coachella that allowed for organic product use and placement as well as created social content for the brand's channels
- Worked with the festival and method team to create an on-site experiential footprint with product sampling & photo opportunities as well as product integration into the camping-shower facilities and restrooms throughout the festival grounds
- Tapped into AEG Studios to create custom social-first content including packing guides and on-site interviews with Coachella artist, Chromeo
RESULTS
- Thousands of products were samples and buzz from fans ignited social chatter across platforms
- Views on the content drove organic traffic to methodhome.com
- Method has signed on for a second year to continue the partnership