AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

POP-TARTS x CAMP FLOG GNAW

SNACK

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POP-TARTS x CAMP FLOG GNAW

SNACK

OBJECTIVE
  • Build affinity for Pop-Tarts products among Gen-Z teens and young adults 12-24 through various Pop-Tarts product trials
  • Inspire teens to express fandom through creation and shared experiences
APPROACH
  • Created an ownable moment and experience with a Pop-Tarts “Block Party” activation that drove affinity and encouraged product trial
  • The immersive experience encouraged engagement and development purchase intent with mult-flavor sampling, customization of merch, pop-up performances and more
RESULTS
  • High engagement with each element of the Block Party
  • Over 15,000 product samples distributed and countless lines all weekend
  • Over 5,000 pieces of custom merch created and earned through engagement
  • Countless social posts shared by Pop-Tarts fans