POP-TARTS x CAMP FLOG GNAW
SNACK
OBJECTIVE
- Build affinity for Pop-Tarts products among Gen-Z teens and young adults 12-24 through various Pop-Tarts product trials
- Inspire teens to express fandom through creation and shared experiences
APPROACH
- Created an ownable moment and experience with a Pop-Tarts “Block Party” activation that drove affinity and encouraged product trial
- The immersive experience encouraged engagement and development purchase intent with mult-flavor sampling, customization of merch, pop-up performances and more
RESULTS
- High engagement with each element of the Block Party
- Over 15,000 product samples distributed and countless lines all weekend
- Over 5,000 pieces of custom merch created and earned through engagement
- Countless social posts shared by Pop-Tarts fans