TOYOTA
AUTO
OBJECTIVE
- Support emerging artists that appeal to an engaged Millennial audience
- Drive significant media reach for Toyota’s music initiatives and business objectives
APPROACH
- Created the “Toyota Music Den” stage at Stagecoach and filmed the acts for a livestream
- Generated leads among fans with an engaging “Toyota Exhibit Love” activation with screen printing & photo opportunities
RESULTS
- Livestream resulted in $1.9+ million in media value
- 32 million media impressions were garnered related to the partnership