AEG Presents is an authority in live music with a portfolio of premier music festivals, marquee concert venues, in-house content development and media capabilities. Our Global Partnerships division develops and executes 360-degree marketing programs to the most passionate audiences in the world.

GENERAL CONTACT DETAILS
Andrew Klein, Sr. VP Global Partnerships
P: 323.555.1212
E: aklein@aegpresents.com

TOYOTA

AUTO

OBJECTIVE
  • Support emerging artists that appeal to an engaged Millennial audience
  • Drive significant media reach for Toyota’s music initiatives and business objectives
APPROACH
  • Created the “Toyota Music Den” stage at Stagecoach and filmed the acts for a livestream
  • Generated leads among fans with an engaging “Toyota Exhibit Love” activation with screen printing & photo opportunities
RESULTS
  • Livestream resulted in $1.9+ million in media value
  • 32 million media impressions were garnered related to the partnership